Tuesday, 15 March 2016

Chocolate Customer Experience Study to Create Great Customer Service

Give all your customers chocolate!

Wait, that's only my consumer dream... free chocolate with everything I buy.

What Eating Chocolate Can Teach You About Customer Service and Building A Great Customer Experience

Chocolate, apparently, tastes better when shared a study suggests.

What is it about chocolate that makes a shared experience better?

Well, nothing. It's not the chocolate. There's no chemical reaction between people created by a chocolate catalyst. No sparks. No pheromone impulse. Nothing...

...Simply pleasure. As long as you like and enjoy chocolate and share it with somebody else who feels the same, then together your experience will be magnified.

The chocolate study researchers conclude:

“Sharing an experience with another person, [even] without communicating, amplifies one’s experience.”

We don't have to talk. We merely have to be together. It's because we are social animals. We crave connections. And we love experiences. Put them together and you'll have a winning formula.

How can you use this information to make your business, service, and experience better?

In this article on Forbs.com, customer experience consultant Micah Solomon shows multiple ways this psychological principle can be leveraged in business.

So why wait?

Head over there now by clicking this link - What Eating Chocolate Can Teach You About Customer Service and Building A Great Customer Experience - to generate ideas how you can use it to create great customer service.

No comments:

Post a Comment