Wednesday, 17 February 2016

Local SEO Marketing Guide to Top Search Results

Local businesses right now have the opportunity to increase revenue and beat their competition...

...But they lack the knowledge and understanding. It's often too time-consuming to learn and implement. Or learn and pay a bright spark to do it for them.

Local SEO: The Definitive Guide 2016

It's a shame because the consumer would greatly benefit. And ultimately you, the local business, would benefit.

Here's why:

I recently needed a large van. I needed to hire one so I could collect my new kitchen from the city... and some doors.

So, the first thing we do is... "Google it."

No local results!

All the big companies wanted to hire me a van. But they were in the city. That would have meant two long trips. I didn't want that. I wanted one trip from here, to the city, and back - job done!

If I could have had the van delivered, I would have. And that's important because we now look for what we want online and will order it to save our increasingly lazy selves from searching the real world for it.

But because I preferred to hire a van locally, and assumed there must be a place in town, I asked around.

Within a day, I had options. Three van-hire places locally. And not one of them was on my radar.

So, what does this tell us about Local SEO marketing? Should the consumer be more persistent?

Nah, I don't think so. We already know people will do whatever is easier. We have to make life as easy as possible for them.

The next time you're about to complain because Amazon is selling the same things as you and you know local people are more likely to buy from them, consider if you are on their radar.

Or maybe it's a big service provider gaining ground in your area and you don't get a look in, it might be because you are not on their results page.

It could be a restaurant chain moving in and your place is beginning to suffer. Is it possible you do not have the digital accolades useful for attracting hungry diners?

SEO is one of the biggest factors for internet marketing. And being local is ever more important. The search engines want to deliver the best results, and they include businesses of every size and near vicinity.

You can be on the first page of Google, at least for the local results anyway. This Local SEO: The Definitive Guide 2016 will show you how.

So what are you waiting for? Take a break and devour this 2016 Definitive Guide to Local SEO Marketing to beat the big players online.

1 comment:

  1. Nice write up! And thanks for linking to our Local SEO Guide!