Wednesday, 4 November 2015

Improve Content Marketing with Traffic Light System

Being inside your customers head would be great if it was possible. Just knowing what is going on and the impact and reaction your words are making would be amazing.

It's that kind of info that keeps us moving in the right direction. So we pretend. When we are creating content, sales messages and focusing on the direction we want our audience to move in, we put ourselves in their shoes.

And with everything we write, every word we utter, we want to take them on a clear and entertaining journey.

But many times we get lost and confused along the way. Even if you do not create the content for your business, know this: Copywriters write terrible first drafts.

The Traffic Light Revision Technique for Meticulously Editing Your Own Writing

We spend a lot of time going over and over our work... and it can be painful. It's heart-wrenching at times having to be the customer  and getting lost in the edits.

There's good news. For your content to be the best it can be there are techniques used keeping the writer on track.

One simple tactic I've recently discovered on Copyblogger called The Traffic Light Revision Technique is one I am going to use. It helps to split the good from the bad and remove the ugly.

Quickly see what it is all about by clicking this link - The Traffic Light Revision Technique for Meticulously Editing Your Own Writing - and take it, use it or pass it onto someone who'll need it.

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