Thursday, 10 September 2015

13 Cool Google Analytics Tips to Improve Content Marketing Leads

Google's free analytics tool is great... as long as you have set it up right.

It's one of those things you have to geek out in the help info and set it up as you go. But if you know your marketing metrics, you can bypass the confusion and target the analytics set up info you need (or have someone do it for you).

13 Cool Google Analytics Tips to Improve Content Marketing Leads

The marketing goal is to attract, track, optimise and convert leads. And with Google analytics working for you, you can make the right changes and make improvements to your strategies and profit.

If you're a bit confused about the marketing metrics you should be measuring then I have some good news for you. UsabilityTools.com has worked through Google analytics for direct response marketers.

Have a look at their article How To Increase Content Marketing Leads With 13 Cool Analytics Tips to make sure you have google working for you.

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