Thursday, 30 July 2015

Consistently Beat Your Conversion Rates with Emotional Targeting

It's the era of big data. We have so much of it. And it is confusing us. We're often measuring the wrong metrics. Even the Government is blamed for analysing the wrong data.

Just because it is there doesn't mean it is useful. You have to keep it simple and measure the metrics proven to make a difference over decades of testing.

How to Consistently Grow Your Conversion Rates with Emotional Targeting

Any salesperson or marketer worth their salt will tell you emotions are the biggest sales factors. They are armed with emotional stun-guns ready to get the reaction they want that leads to a sale. And you can do it too online.
But for some reason the internet has stunned the biggest and the best. They have lost track. They're lost in the data.

To see what I mean, Talia Wolf, the Conversioner, explains what has happened to marketing online and offline.

Look at this article How to Consistently Grow Your Conversion Rates with Emotional Targeting to help you use emotion in your online marketing as well as your offline marketing.

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